Where's The Beef? Bought new by Wendy's Founder Dave Thomas

Special ordered new by Dave Thomas, founder of the Wendy's fast food chain. Dave custom ordered this factory built 1978 Glassic roadster to suit his specific needs, which was an eye catching paint scheme using the colors from the Wendy's logos. Most of the Glassics were equipped with a 4 cyl and no options, Dave ordered this one with a 302, power steering, brakes and an automatic transmission. Dave would pull this car behind his RV for recreational use but also as a promotional vehicle at various Wendy's locations. Dave was a promoter, but he was also a car collector. We sold a 1948 Mercury for him in the 1990s. The car comes with a full binder of receipts of work done to the car over the years as well as the original Statement of Origin, and Ford Industrial Registration in Wendy's name as proof of ownership. it is also listed in the Glassics registry of Limited Editions and Celebrity Owned Glassics. Other celebrity Glassic owners include Aero-Smiths Steven Tyler, Chet Atkins, Hubert Humphrey and Liberace. Bud Wiser and Abercrombie and Fitch had limited Special Edition created for their branding.

I have driven many replica and kit cars, including the factory built Shay Model A replicas, I was quite surprised how superior this car was to drive over the others. I am 6'1" and 270 lbs, I fit in this car very comfortably. The ride was solid without the typical fiberglass rattles and vibrations. It had plenty of power and was simply a pleasure to drive even at 60 mph.

Wendy's has a huge marketing success with the infamous slogan "Where's the Beef" which wound up on t-shirts, used in presidential campaigns and even had a board game produced after it! This car does have the Wendy's logo on the doors and "Where's the Beef" across the rumble seat, both are removable. The car is also rigged to voice the famous "Where's the Beef" slogan by sensor when people walk passed.
Options and Accessories
  • Power Steering
  • Power Brakes
  • Removable top
  • Side curtains
  • Side mounts
  • Rumble seat
  • AM / FM Radio
  • Seat belts
  • Heater
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