Judged the best - Cadillac LaSalle 1st place winner - CCCA Junior and Senior winner. The LaSalle was sold as a companion marque to Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers. Alfred Sloan surmised that the best way to increase market share was to develop "companion" marques that could be sold through existing sales networks. Under the plan, Cadillac, which had seen it base prices soar in the heady 1920s, was assigned LaSalle as a companion car to fill the gap that existed between itself and Buick. What emerged as the LaSalle in 1927 widely regarded as the beginning of modern automotive styline, and its designer, Harley Earl. Prior to the LaSalle, design changes were determined by engineering needs. Earl, who had been hired by Cadillac General Manager Lawrence P. Fisher, conceived the LaSalle not as a junior Cadillac, but as something more agile and stylish. Influenced by the rakish Hispano-Suiza roadsters, Earl's LaSalle emerged as elegant counterpoint to Cadillac's larger cars, and unlike anything else built by an American automotive manufacturer. Built to Cadillac's high standars, the LaSalle soon emerged as a trend-setting automobile within GM, and Earl was eventually placed in charge of overseeing the design of all GM vehicles. This exceptional car was the subject of a comprehensive nut and bolt restoration in the early 90's, has been properly stored since, and the vehicle still presents as a freshly restored car. Having recently garnered a Senior first place award in CCCA judging and a National first in Cadillac LaSalle club competition, the car has passed muster by the most discriminating judges in the world with flying colors. The beautiful lines of the car are complemented by the dual sidemounted spares with chrome mirrors, matching trunk and trunk rack, a chrome grille guard, and painted wire wheels with chrome center caps. Inside the roomy interior, all fabrics and carpets are excellent, and the elegant dashboard is outstanding with a functioning clock and a full complement of gauges. The engine bay presents the early V8 very nicely, and the car runs and drives superbly and is capable of long distance touring with no additional sorting. In 1930, LaSalle was actually outselling Cadillac, and it's now wonder why when you look closely at this fine example. Complete video of this vehicle available. Call our classic car division at 815-385-8408 for video and/or vehicle information.